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25 strong years later:

A LEGACY OF
ALLIANCE
ASG security personnel in formation during guard mounting

Security Guard Mounting, with more than a hundred personnel in one area of responsibility.

Securing
Today.
25 Strong Years anniversary mark
Preserving
Tomorrow.

Designed around an infinity form, the 25th Anniversary logo incorporates the numbers "2" and "5," commemorating a milestone that reflects both our history and our future. It symbolizes the enduring trust, strong partnerships, and shared values that have carried Alliance Security Group through the years. More than a celebration of the past, it reflects a legacy in motion: continuously evolving while remaining grounded in the principles that define who we are.

ASG personnel on the Binondo-Intramuros Bridge

For 25 strong years, Alliance Security Group (ASG) has been building more than security solutions: we have been building trust.

Standing on the Binondo-Intramuros Bridge, near one of our earliest service areas in Metro Manila, we commemorate the partnerships and strong foundations that have defined our journey. ASG pledges to continue to unite people, protect businesses, and move forward with purpose and integrity.

Mr. John Icen G. Sunga ("JIGS") pursued a personal mission fueled by determination, sacrifice, and commitment to build something meaningful. He devoted himself to establishing a company founded on genuine service, guided by the principles of his late father, Senior Superintendent and Chief Inspector Mr. Inocencio Sunga.

What started out as a humble vision has now grown into a trusted and multi-faceted institution in the security industry: giving birth to two (2) security agencies with more than 1,600 security professionals combined, deployed across the Philippines. With over 50 dedicated Administrative Staff and area inspectors, alongside multiple response vehicles for immediate action, ASG stands as a testament to resilience, perseverance, and strong leadership.

“Everything I have, comes from the Lord.”

JIGS

Mr. John Icen G. Sunga, founder of Alliance Security Group
ASG monthly coordination meeting with all staff

Monthly Coordination Meeting with all Staff.

ASG 25th anniversary photo ASG 25th anniversary photo ASG 25th anniversary photo

More than a company, it is the story of one man's hard-earned journey to transform a dream into a lasting institution that continues to protect lives, create opportunities, and serve the nation with excellence.

At the heart of ASG's success is its people. ASG values loyalty, dedication, and the eagerness to grow. As a matter of fact, 90% of the Inspectorate Team was handpicked from the security roster of Security Professionals. These Security Inspectors were trained through experience and personally guided by JIGS himself. Their journey reflects the true spirit of ASG: a story of growth and opportunity, where individuals rise from the ranks of Security Guard, to Security Officer, and eventually to Security Inspector through hard work, discipline, and perseverance.

These milestones are more than a celebration of years. It is a celebration of the people who made this journey possible: the valued clients who trusted ASG, the committed security professionals who served with dedication, and the staff who continuously worked behind the scenes.

ASG will continue to be a trusted Security Ally: for its valued clients, committed security professionals, and dedicated Staff, while strengthening operational excellence and preparing for the challenges of the future.

A commitment to preserving excellence today and a vision focused on securing tomorrow, ASG continues to build strong alliances and uphold its living legacy.

More from our history
20 Years of Trusting our Alliance
Awards
We have always aimed to provide the best security services for our clients, and we are motivated by the awards and recognition that the industry has given us.
Features
Alliance Security Group on CEO Magazine
Phinma Holdings Corporation was featured on CEO Magazine and the Alliance Security Group was graciously included in the article. A testament to our strong partnership with one of our trusted clients.
Alliance Security Group featured in CEO Magazine
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Photo from the 25th Year Anniversary Commemorative Photoshoot held at the famous Binondo-Intramuros Bridge in Manila, Philippines